SEO, Google and Flash

Most folks have heard the good news, but just in case you haven’t – Google has ade some improvements in how they index Adobe Flash files.

Here’s a quick summary, and a link below to the Google Webmaster Central Blog where there is more details.

Google uses a searchbot called Googlebot to crawls sites and rank content.

Quoted from the Google webmaster blog:

To date, when Google encounters SWF files on the web, we can:

  • Index textual content displayed as a user interacts with the file. We click buttons and enter input, just like a user would.
  • Discover links within Flash files.
  • Load external resources and associate the content with the parent file.
  • Support common JavaScript techniques for embedding Flash, such as SWFObject and SWFObject2.
  • Index sites scripted with AS1 and AS2, even if the ActionScript is obfuscated. Update on June 19, 2009: We index sites with AS3 as well. The ActionScript version isn’t particularly relevant in our Indexing process, so we support older versions of AS in addition to the latest.

If you’d like to read more go to:

http://googlewebmastercentral.blogspot.com/2008/06/improved-flash-indexing.html

http://googlewebmastercentral.blogspot.com/search?q=flash

About Jackie

Jackie Reid owns and operates Kindred Technologies Inc. and has over twelve years of experience in the software industry with significant achievements in all areas of company operations including client services, customer support, data center operations, sales, technical operations management (BPR, QA, CM, Technical Writing, Support), program management, project management, software training, implementation management and process improvement. Jackie has her MBA and is a CSM (ScrumMaster) and has taken multiple leadership and facilitation courses with Context Associated and Extraordinary Learning. Jackie is known for her positive outlook, energy, management capabilities and keen focus on bottom-line results. With the majority of her career in customer facing roles, Jackie has deep experience in complex B2B software solution sales. Her key leadership competencies are attested to by extremely dedicated staff. She has successfully managed the delivery of hundreds of software development and implementation projects. Specialties: Change Management Facilitation Client Management Client Services Program Management SAAS Operations Management Product Management Education Sector Content Management Marketing Automation When she's not enjoying her work Jackie can be found playing in her backyard or a neighborhood playground with her husband Bryce and their two young boys, Spencer and Devan. Jackie is also a current board member for the Vancouver Phoenix Gymnastics Club and is working on completing her PMP certification this spring.
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